“어정쩡한 자율주행차 안 만든다”…현대차그룹, 2029년 자체 AI 양산·2028년엔 엔비디아로 먼저 달린다 - 서울신문
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Hyundai Group plans to begin mass production of autonomous vehicles with its own AI system by 2029. The company will first deploy Nvidia-based vehicles in 2028, emphasizing a move away from uncertain or inadequate autonomous car designs.

Hyundai Group has announced that it will not produce “ambiguous or ineffective” autonomous vehicles, setting a goal to commercialize its own artificial intelligence (AI) system for self-driving cars by 2029. The company plans to first introduce Nvidia-powered autonomous vehicles in 2028, signaling a strategic move towards more reliable and fully autonomous driving technology.

The South Korean automotive conglomerate revealed its long-term plan during a recent industry briefing, emphasizing a clear stance against producing “half-baked” autonomous vehicles that lack safety and reliability. Hyundai aims to develop and deploy its own AI system capable of supporting mass-market self-driving cars within five years. Prior to the full rollout, the company intends to leverage Nvidia’s autonomous driving platform starting in 2028, allowing it to accelerate development and deployment while working on its proprietary technology.

Hyundai’s decision reflects a broader industry shift towards prioritizing safety, reliability, and technological independence in autonomous driving. The company’s executives stated that the goal is to avoid the pitfalls of early, underperforming self-driving systems that have faced criticism and regulatory hurdles. The move also aligns with Hyundai’s broader strategy to become a leader in future mobility solutions, integrating AI and autonomous tech into its core business.

At a glance
announcementWhen: announced March 2024
The developmentHyundai Group has announced a strategic plan to develop and mass-produce autonomous vehicles with proprietary AI technology by 2029, with Nvidia-powered models arriving in 2028, marking a significant shift in their autonomous vehicle strategy.

Implications for Hyundai’s Autonomous Vehicle Strategy

This development signals a decisive move by Hyundai Group to establish its own AI platform for autonomous vehicles, aiming for greater control over technology and safety standards. By committing to mass production by 2029, Hyundai is positioning itself as a serious contender in the autonomous vehicle market, which is increasingly competitive and technologically complex. The phased approach—initially using Nvidia’s platform—allows Hyundai to refine its AI capabilities while mitigating risks associated with unproven or unreliable systems.

For consumers and industry observers, Hyundai’s stance underscores a shift toward prioritizing safety and reliability over rapid deployment of autonomous features. It could influence industry standards and encourage other automakers to pursue more independent and robust autonomous driving solutions.

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Industry Trends and Hyundai’s Autonomous Vehicle Ambitions

Interest in autonomous vehicles has surged over recent years, driven by advances in AI, sensor technology, and regulatory discussions. Major automakers and tech firms have announced various initiatives, but many have faced setbacks due to safety concerns and technical limitations. Hyundai has historically been cautious, emphasizing safety and incremental development, but recent signals suggest a shift toward more ambitious, independent AI development.

The company’s announcement follows broader industry trends where automakers are reconsidering their autonomous strategies amid mixed results from early deployments. Hyundai’s decision to avoid producing “ambiguous” autonomous cars aligns with a growing recognition that safety and technological reliability are paramount for mass-market acceptance and regulatory approval.

Meanwhile, the partnership with Nvidia, a leader in autonomous driving platforms, offers Hyundai a bridge to advanced capabilities while it develops proprietary AI. This phased approach is similar to strategies seen in other global automakers, balancing innovation with risk management.

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Unconfirmed Details About Hyundai’s AI Development Timeline

While Hyundai has announced plans for its own AI system by 2029, the specific technical details, development milestones, and regulatory approval processes remain unclear. It is also uncertain how quickly Hyundai can achieve full commercial deployment and how its AI will compare to competitors’ offerings.

Furthermore, the exact nature of the partnership with Nvidia—whether it involves licensing, joint development, or other arrangements—is still not publicly confirmed. Industry analysts note that such strategic collaborations are common, but the specifics are often proprietary and subject to change.

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Next Steps in Hyundai’s Autonomous Vehicle Roadmap

Hyundai is expected to continue testing Nvidia-based autonomous vehicles throughout 2024 and 2025, refining their capabilities ahead of the 2028 deployment. The company will also accelerate R&D efforts for its proprietary AI platform, aiming for initial prototypes and pilot programs within the next two years.

Regulatory discussions and safety testing will play crucial roles in Hyundai’s timeline, with the company likely to seek approvals and certifications as it approaches mass production. Industry observers will watch for updates on technical milestones and potential pilot deployments in select markets.

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Key Questions

What does Hyundai’s new autonomous vehicle strategy involve?

Hyundai plans to avoid producing unreliable autonomous cars and instead focus on developing its own AI system for mass-market self-driving vehicles by 2029. It will initially deploy Nvidia-powered vehicles in 2028 to accelerate development.

Why is Hyundai shifting its approach to autonomous vehicles?

The company aims to prioritize safety and reliability, avoiding the pitfalls of earlier, less dependable autonomous systems that faced criticism and regulatory hurdles.

What role will Nvidia play in Hyundai’s autonomous vehicle plans?

Nvidia’s autonomous driving platform will be used in Hyundai’s vehicles starting in 2028, serving as a technological bridge while Hyundai develops its own proprietary AI system.

When will Hyundai begin mass production of its own autonomous vehicles?

Hyundai aims to start mass production of its proprietary AI-driven autonomous vehicles by 2029, with initial deployments and testing phases occurring earlier.

How does this development affect the broader autonomous vehicle industry?

Hyundai’s move signals a shift toward more independent, safety-focused autonomous systems in the industry, potentially influencing competitors to pursue similar strategies for technological control and reliability.

Source: local

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